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  High-street retail stores are the new royals of town. There has been a noticeable and understandable shift as consumers prefer high-street retail over conventional shopping malls. This article has outlined the valid reasons for this new normal shift to high-street retail stores over regular malls in case you are wondering why this shift has taken place.   1. Higher ROIs Investments made in independent retail stores have higher returns than those made in malls. When retailers make a lump sum investment, they expect a high return after opening a store.   2. Smoother Omni-Channel Retailing Using Omni channel retailing as a means of marketing has become a powerful tool for captivating customers and establishing a good funnel strategy for customers. In order to nail Omni channel retailing, which is prevalent in high-street retailers, entrepreneurs strive to allure customers into buying products, and establishing a proximity with consumers is a great initiative. I...